Oway Curl Priming Cream

Step 1: On wet hair, dispense a small amount into your palms.
Step 2: Apply from mid-lengths to ends, distributing evenly through the curls.
Step 3: Air-dry or diffuse to enhance natural texture and definition.
Pro tip: Use it as the hydrating base layer, then add Curly Potion over the top when you want extra hold and bounce.

BIODYNAMIC ZERO-MILE ESCHSCHOLZIA - Eschscholzia, with its strengthening properties, gives hair lengths more softness and shine. It helps to tame, define, and maintain the style, leaving the hair looking vibrant and well-groomed.

ORGANIC CENTAUREA - Organic cornflower is valued for its brightening and protective properties. In styling and finish products for hair lengths, such as hairsprays and waxes, it helps keep hair radiant and protected without weighing it down. Ideal for giving a healthy and vibrant look, it acts as a shield against external stressors, keeping hair well-disciplined and defined.

ETHICALLY-PRODUCED MARULA - Ethically-produced Marula deeply nourishes the lengths, providing softness and shine without weighing them down. Its protective action helps prevent dryness and split ends, leaving hair silky and smooth.

OLIVE PITS OIL - Olive pits provide structure and definition to hair lengths. They allow for natural styling, enhancing hair texture and leaving it soft and shiny.

(BD) Biodynamic Active Ingredient / (O) Organically Grown Ingredient / (EO) Essential Oil / (ND) Naturally Derived Ingredient / (UC) UpCycled Ingredient / (FT) Fair Trade Ingredient / (OZ) Ozonated Water

Aqua/Water/Eau (OZ), Betaine (ND), Triolein (ND), Erythritol (ND), Polysorbate 20 (ND), Pectin (ND), Sphingomonas Ferment Extract (ND), Eschscholtzia Californica Flower/Leaf/Stem Extract (BD), Centaurea Cyanus Flower Extract (O), Sclerocarya Birrea Seed Oil (FT), Olea Europaea (Olive) Fruit Extract (UC)(ND), Citrus Limon (Lemon) Peel Oil (EO), Citrus Sinensis Peel Oil Expressed (EO), Citrus Aurantifolia (Lime) Peel Oil (EO), Eucalyptus Globulus Leaf Oil (EO), Citrus Aurantium Dulcis (Orange) Peel Oil Expressed (EO), Juniperus Virginiana Wood Oil (EO), Cinnamomum Camphora Linalooliferum Wood Oil (EO), Juniperus Mexicana Wood Oil (EO), Citrus Grandis (Grapefruit) Peel Oil (EO), Coriandrum Sativum (Coriander) Seed Oil (EO), Citrus Aurantium Bergamia (Bergamot) Peel Oil Expressed (EO), Cananga Odorata Flower Oil (EO), Citrus Aurantium Amara (Bitter Orange) Flower Oil (EO), Citrus Nobilis (Mandarin Orange) Peel Oil (EO), Pelargonium Graveolens Flower Oil (EO), Pelargonium Graveolens Oil (EO), Cymbopogon Martini Herb Oil (EO), Lavandula Hybrida Oil (EO), Cinnamomum Zeylanicum Leaf Oil (EO), Piper Nigrum (Pepper) Seed Oil (EO), Rosa Damascena Flower Extract (ND), Citric Acid (ND), Vanillin (ND), Sodium Chloride (ND), Glyceryl Laurate (ND), Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Limonene (ND), Linalool (ND), Citral (ND), Geraniol (ND), Citronellol (ND)

- The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

Q: Is it a styler or a treatment?
A: Both. It's a priming cream: ultra-hydrating care that also shapes and defines, applied before drying.

Q: Will it weigh curls down?
A: No. The hydration comes from lightweight humectants like betaine and pectin rather than heavy butters.

Q: Do I rinse it out?
A: No. Apply to wet hair, then air-dry or diffuse.

Q: Can I layer it with gel or Curly Potion?
A: Yes. Prime with the cream first, then layer your styler over the top for hold.

Q: Which curl types does it suit?
A: Wavy and curly textures alike, especially curls that drink up moisture.

We ship a mix of Sable Boutique items and pieces from our brand friends.

Sable Boutique

Free shipping on orders over $99

$10 shipping on orders $99 and under

Selected Brand Friends

Some items ship directly from our brand friends and have their own shipping rates:

Madam Fancy Pants

• Free shipping over $100
• $8 shipping on orders $100 and under

Tap Health

• $4.50 Standard
• $10.50 Rural
  
  
  If your order includes items from both Sable Boutique and our brand friends, they may arrive separately and shipping is calculated independently for each.

At Sable Boutique, we understand the importance of using genuine, high-quality beauty products. That’s why we’re proud to be an authorised retailer for every brand we carry. When you shop with us, you can trust that your products are fresh, authentic, and sourced directly from the brands and their official representatives.

Unfortunately, counterfeit and expired beauty products are a growing concern online. Purchasing from unauthorised sellers can put you at risk of receiving ineffective — or even unsafe — items.

Here’s why Sable Boutique is your trusted destination for professional hair and beauty essentials:

• Guaranteed Authenticity: We source exclusively from official brand distributors, ensuring every product you receive is 100% genuine.
  
• Fresh Inventory: Our regular shipments mean you’re getting the latest formulations with optimal shelf life.
  
• Safe & Effective: Authentic products deliver real results — without the risks associated with counterfeit or expired cosmetics.

Shop with confidence knowing that every purchase from Sable Boutique supports your hair and skin with trusted, salon-grade quality — straight from the source.