Tube of Oway curl priming cream on a wooden surface with greenery

Sample bottles and containers on a yellow background

Oway Curl Priming Cream

Name: Oway Curl Priming Cream | Sable Boutique
Brand: Oway
SKU: OWH-SF025
Price: 86.0 NZD
Availability: OutOfStock
Rating: 5 (1 reviews)

$86.00

Size:

150ml 10ml Sable Sample

Variant

Prep your coils with Oway Curl Priming Cream, an ultra-moisturising styling essential that drenches dry curls in rich hydration.

This nurturing cream not only quenches thirsty strands but also reduces frizz, enhances softness, and delivers bounce with unmistakable definition. Perfect for wavy and curly textures, it leaves your hair beautifully touchable, elastic, and shaped by nature.

Perfect For

Ideal on both wavy and curly hair, for natural diffuser drying

Benefits

Deeply hydrates curls from root to tip, quenching dryness at its source.
Tames frizz to leave hair smoother, more manageable, and confidently styled.
Boosts softness, bounce, and elasticity, delivering natural yet defined curl formation.
Leaves hair touchable, beautifully shaped, and free from rigid hold.
Packaged in infinitely recyclable aluminium, aligning with eco-conscious values.

Results

Conditions and hydrates intensely
Smooths curly hair
Leaves curly hair soft, elastic and defined
Styling result: definition
Treatment action on the hair: ultra-hydration
Effect: natural

Results

Ultra-moisturised curly hair with defined curls

How To Use

On wet hair, apply the cream from mid-lengths to ends, distributing evenly. Style as desired. Ideal for air drying or using a diffuser to enhance natural texture and definition.

Key Ingredients

BIODYNAMIC ZERO-MILE ESCHSCHOLZIA - Eschscholzia, with its strengthening properties, gives hair lengths more softness and shine. It helps to tame, define, and maintain the style, leaving the hair looking vibrant and well-groomed.

ORGANIC CENTAUREA - Organic cornflower is valued for its brightening and protective properties. In styling and finish products for hair lengths, such as hairsprays and waxes, it helps keep hair radiant and protected without weighing it down. Ideal for giving a healthy and vibrant look, it acts as a shield against external stressors, keeping hair well-disciplined and defined.

ETHICALLY-PRODUCED MARULA - Ethically-produced Marula deeply nourishes the lengths, providing softness and shine without weighing them down. Its protective action helps prevent dryness and split ends, leaving hair silky and smooth.

OLIVE PITS OIL - Olive pits provide structure and definition to hair lengths. They allow for natural styling, enhancing hair texture and leaving it soft and shiny.

Ingredients

Aqua/Water/Eau (OZ), Betaine (ND), Triolein (ND), Erythritol (ND), Polysorbate 20 (ND), Pectin (ND), Sphingomonas Ferment Extract (ND), Eschscholtzia Californica Flower/Leaf/Stem Extract (BD), Centaurea Cyanus Flower Extract (O), Sclerocarya Birrea Seed Oil (FT), Olea Europaea (Olive) Fruit Extract (UC)(ND), Citrus Limon (Le- mon) Peel Oil (EO), Citrus Sinensis Peel Oil Expressed (EO), Citrus Aurantifolia (Lime) Peel Oil (EO), Eucalyptus Globulus Leaf Oil (EO), Citrus Aurantium Dulcis (Orange) Peel Oil Expressed (EO), Ju- niperus Virginiana Wood Oil (EO), Cinnamomum Camphora Linalooliferum Wood Oil (EO), Juni- perus Mexicana Wood Oil (EO), Citrus Grandis (Grapefruit) Peel Oil (EO), Coriandrum Sativum (Coriander) Seed Oil (EO), Citrus Aurantium Bergamia (Bergamot) Peel Oil Expressed (EO), Ca- nanga Odorata Flower Oil (EO), Citrus Aurantium Amara (Bitter Orange) Flower Oil (EO), Citrus Nobilis (Mandarin Orange) Peel Oil (EO), Pelargonium Graveolens Flower Oil (EO), Pelargonium Graveolens Oil (EO), Cymbopogon Martini Herb Oil (EO), Lavandula Hybrida Oil (EO), Cinna- momum Zeylanicum Leaf Oil (EO), Piper Nigrum (Pepper) Seed Oil (EO), Rosa Damascena Flower Extract (ND), Citric Acid (ND), Vanillin (ND), Sodium Chloride (ND), Glyceryl Laurate (ND), Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Limonene (ND), Linalool (ND), Citral (ND), Geraniol (ND), Citronellol (ND).

– The product information listed here might be subject to change. Always refer to the product packaging for the most up-to-date ingredient list.

Shipping

Free shipping for all orders over $50.

$10 shipping for orders $50 and under.

Authorised Retailer

At Sable Boutique, we understand the importance of using genuine, high-quality beauty products. That’s why we’re proud to be an authorised retailer for every brand we carry. When you shop with us, you can trust that your products are fresh, authentic, and sourced directly from the brands and their official representatives.

Unfortunately, counterfeit and expired beauty products are a growing concern online. Purchasing from unauthorised sellers can put you at risk of receiving ineffective — or even unsafe — items.

Here’s why Sable Boutique is your trusted destination for professional hair and beauty essentials:

Guaranteed Authenticity: We source exclusively from official brand distributors, ensuring every product you receive is 100% genuine.
Fresh Inventory: Our regular shipments mean you’re getting the latest formulations with optimal shelf life.
Safe & Effective: Authentic products deliver real results — without the risks associated with counterfeit or expired cosmetics.

Shop with confidence knowing that every purchase from Sable Boutique supports your hair and skin with trusted, salon-grade quality — straight from the source.