Ouidad

Official Ouidad NZ stockist

Origin: United States
Founder: Ouidad and Peter Wise

Established in 1984

Ouidad opened her first salon dedicated to curls, offering curly-haired women the freedom to embrace the endless options and enviable texture only curly hair can offer. Each curl has its own internal structure, which controls the shape and flow of your hair. Ouidad identified the four different curl types — Loose, Classic, Tight, and Coily — and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right.

The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.

Their formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.

Sable and Ouidad believe that curls are beautiful, brilliant, and brave. We’re committed to letting curls be curls.

Ouidad, where curls are their passion and expertise. Products designed to nourish, define, and celebrate your unique curls.

Ouidad Advanced Climate Control Shampoo: Maintain frizz-free curls with our sulfate-free shampoo, enriched with anti-frizz nanotechnology and nourishing ingredients for smooth, manageable hair in any climate.

Ouidad Advanced Climate Control Conditioner: Hydrate and detangle with our conditioner, formulated to lock in moisture and protect curls from humidity, ensuring defined, controlled curls.

Discover why Ouidad is trusted by curl experts and enthusiasts worldwide. Elevate your curl care routine with products that embrace and enhance your natural curls, ensuring they look and feel their best.