Maebl

Maebl creates evidence-backed, microbiome-friendly intimate care—designed with purpose and without compromise.

Founded in New Zealand by Shannon Phillimore, Maebl was born from lived experience and a clear gap in intimate wellness. After years of navigating her own challenges, Shannon set out to create products and education women could truly trust.

For generations, women’s health has been overlooked and misunderstood. Maebl exists to change that—normalising the conversation, removing stigma, and supporting everyday intimate wellbeing through science-led care.