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Maebl

Origin: New Zealand
Founder: Shannon Phillimore

Maebl creates evidence-backed, microbiome-friendly intimate care—designed with purpose and without compromise.

Founded in New Zealand by Shannon Phillimore, Maebl was born from lived experience and a clear gap in intimate wellness. After years of navigating her own challenges, Shannon set out to create products and education women could truly trust.

For generations, women’s health has been overlooked and misunderstood. Maebl exists to change that—normalising the conversation, removing stigma, and supporting everyday intimate wellbeing through science-led care.

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Black bottle with pump labeled 'Maebl' on a light gray backgroundRefill packaging of 'Maeble' Lubricating Serum branding on a gray background
Maebl
Maebl Lubricating Serum Sale priceFrom $14.00
Black bottle with 'Maebl' branding on a gray backgroundRefill packaging of 'Maebl' Intimate Refreshing Mist on a gray background
Maebl
Maebl Refreshing Mist Sale priceFrom $14.00

Maebl Premium Hair Care – Clean, Effective Formulas

Maebl delivers clean, science-backed hair care that works. Free from unnecessary chemicals but packed with active ingredients, Maebl products are designed for people who want results without compromise. Whether you're tackling dryness, damage, or just want healthier-looking hair, Maebl's simplified approach gets the job done.

WHY CHOOSE MAEBL?
Clean formulation – no unnecessary fillers or harsh chemicals.
Evidence-based ingredients – each ingredient has a purpose.
Effective results – designed to deliver visible improvements.
Transparent labelling – exactly what you're putting in your hair.

WHO'S IT FOR?
Those seeking cleaner hair care options.
Anyone concerned about ingredient transparency.
People with sensitive scalps or damaged hair.
Those who want simplicity without sacrificing results.

HOW TO USE?
Use as part of your regular routine.
Start with smaller amounts—Maebl formulas are concentrated.
Consistency is key for best results; use for at least two weeks before expecting visible changes.

FAQ
Are Maebl products suitable for all hair types? Maebl creates products for different hair types and concerns, so there's a range to suit most needs.
Why do Maebl products feel different from mainstream brands? Maebl avoids silicones and heavy fillers, so you're getting pure, active ingredients rather than coatings.
How long does it take to see results? Most people notice improvements within two to three weeks of consistent use.