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Maebl intimate care collection at Sable Boutique NZ

Maebl

Origin: New Zealand
Founder: Shannon Phillimore

Maebl creates evidence-backed, microbiome-friendly intimate care—designed with purpose and without compromise.

Founded in New Zealand by Shannon Phillimore, Maebl was born from lived experience and a clear gap in intimate wellness. After years of navigating her own challenges, Shannon set out to create products and education women could truly trust.

For generations, women’s health has been overlooked and misunderstood. Maebl exists to change that—normalising the conversation, removing stigma, and supporting everyday intimate wellbeing through science-led care.

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Black bottle with pump labeled 'Maebl' on a light gray backgroundRefill packaging of 'Maeble' Lubricating Serum branding on a gray background
Maebl
Maebl Lubricating Serum Sale priceFrom $14.00
Black bottle with 'Maebl' branding on a gray backgroundRefill packaging of 'Maebl' Intimate Refreshing Mist on a gray background
Maebl
Maebl Refreshing Mist Sale priceFrom $14.00

Why choose Maebl?

Maebl is evidence-backed, microbiome-friendly intimate care, made in New Zealand by Shannon Phillimore. The range is designed with purpose and without compromise, supporting everyday intimate wellbeing with clean, body-considered formulas and clear, judgement-free education.

How to choose the right Maebl product

For comfort and glide, the Maebl Lubricating Serum is a gentle, body-friendly lubricant. To freshen and rebalance through the day, reach for the Maebl Refreshing Mist. If you want the essentials together, the Maebl Intimate Bundle brings them into one and makes a thoughtful gift.

Why shop Maebl at Sable?

Sable is an official stockist of Maebl in New Zealand. We are hairdressers, but we curate beyond hair, choosing brands that look after women properly, and Maebl earns its place. Enjoy fast, discreet NZ delivery, pay with Afterpay or Zip, and earn rewards on every order. Questions? Reach out to Aurea at hello@sable.co.nz, always happy to help.