Ouidad Tone It Away Purple Shampoo
Pickup available at Sable Boutique
Usually ready in 2-4 days
Ouidad Tone It Away Purple Shampoo
250g
Sable Boutique
109 Featherston Street
WGN
Wellington 6011
New Zealand
Ouidad Tone It Away Shampoo
Ouidad Tone It Away Shampoo is a curl-safe toning shampoo designed to gently cleanse while neutralising unwanted yellow or brassy tones. This purple hair care essential brightens blonde, grey, and highlighted curls without stripping moisture.
BENEFITS
- Reduces brassiness and yellow tones
- Brightens blonde, grey, and highlighted curls
- Gentle, curl-safe cleansing
- Helps maintain colour between salon visits
PERFECT FOR
Blonde, grey, silver, or highlighted curls needing colour correction and gentle cleansing without dryness.
HOW DOES IT WORK?
Infused with purple pigments and curl-friendly moisturisers, this shampoo neutralises brassy tones while supporting softness and definition. It lifts impurities without disrupting the curl pattern.
WHY CHOOSE OUIDAD TONE IT AWAY SHAMPOO?
- Curl-safe toning – Brightens colour without roughening the cuticle.
- Moisture-balancing – Keeps curls soft while correcting tone.
- Salon-level results – Helps extend the life of colour services.
WHAT DOES IT FEEL LIKE?
A creamy, purple-toned shampoo with a rich lather. Hair feels clean, soft, and refreshed with a brighter, cooler finish.
WHY IS IT BETTER
It’s specifically formulated for curls, offering effective toning without the dryness often caused by traditional purple shampoos.
Free shipping for all orders over $100.
$10 shipping for orders $100 and under.
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Unfortunately, counterfeit and expired beauty products are a growing concern online. Purchasing from unauthorised sellers can put you at risk of receiving ineffective — or even unsafe — items.
Here’s why Sable Boutique is your trusted destination for professional hair and beauty essentials:
- Guaranteed Authenticity: We source exclusively from official brand distributors, ensuring every product you receive is 100% genuine.
- Fresh Inventory: Our regular shipments mean you’re getting the latest formulations with optimal shelf life.
- Safe & Effective: Authentic products deliver real results — without the risks associated with counterfeit or expired cosmetics.
Shop with confidence knowing that every purchase from Sable Boutique supports your hair and skin with trusted, salon-grade quality — straight from the source.
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