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Ouidad

Ouidad Tone It Away Purple Shampoo

Name: Ouidad Tone It Away Shampoo | Sable Boutique
Brand: Ouidad
SKU: 700770
Price: 62.0 NZD
Availability: InStock
Rating: 5 (2 reviews)

$62.00

Size:

250g

Variant

Ouidad Tone It Away Shampoo

Ouidad Tone It Away Shampoo is a curl-safe toning shampoo designed to gently cleanse while neutralising unwanted yellow or brassy tones. This purple hair care essential brightens blonde, grey, and highlighted curls without stripping moisture.

BENEFITS

Reduces brassiness and yellow tones
Brightens blonde, grey, and highlighted curls
Gentle, curl-safe cleansing
Helps maintain colour between salon visits

PERFECT FOR

Blonde, grey, silver, or highlighted curls needing colour correction and gentle cleansing without dryness.

HOW DOES IT WORK?

Infused with purple pigments and curl-friendly moisturisers, this shampoo neutralises brassy tones while supporting softness and definition. It lifts impurities without disrupting the curl pattern.

WHY CHOOSE OUIDAD TONE IT AWAY SHAMPOO?

Curl-safe toning – Brightens colour without roughening the cuticle.
Moisture-balancing – Keeps curls soft while correcting tone.
Salon-level results – Helps extend the life of colour services.

WHAT DOES IT FEEL LIKE?

A creamy, purple-toned shampoo with a rich lather. Hair feels clean, soft, and refreshed with a brighter, cooler finish.

WHY IS IT BETTER

It’s specifically formulated for curls, offering effective toning without the dryness often caused by traditional purple shampoos.

How To Use

Step 1: Apply to wet hair and massage gently into the scalp and curls.
Step 2: Leave for 1–3 minutes for toning action.
Step 3: Rinse thoroughly and follow with a curl-safe conditioner.
Pro tip: For extra toning, leave on the brassy areas slightly longer before rinsing.

Key Ingredients

Violet & Orchid Extracts: Purple extracts that counteract unwanted yellow tones and help to prolong color

Cica & Rice Water: Work to strengthen curls and repair damage

Coconut & Avocado Oils: Nourish, protect and work to repair curls

Pro-vitamin B5 & Quinoa Protein: Helps to strengthen strands that may be damaged from heat styling or coloring

FAQ

How often should I use this purple shampoo?
Use this toning shampoo once a week or as needed to control brassiness.

Is it safe for curly hair?
Yes — it is formulated to cleanse curls gently while maintaining moisture.

Will it make my hair purple?
No — when used as directed, it neutralises brass without leaving a violet cast.

Shipping

Free shipping for all orders over $100.

$10 shipping for orders $100 and under.

Authorised Retailer

At Sable Boutique, we understand the importance of using genuine, high-quality beauty products. That’s why we’re proud to be an authorised retailer for every brand we carry. When you shop with us, you can trust that your products are fresh, authentic, and sourced directly from the brands and their official representatives.

Unfortunately, counterfeit and expired beauty products are a growing concern online. Purchasing from unauthorised sellers can put you at risk of receiving ineffective — or even unsafe — items.

Here’s why Sable Boutique is your trusted destination for professional hair and beauty essentials:

Guaranteed Authenticity: We source exclusively from official brand distributors, ensuring every product you receive is 100% genuine.
Fresh Inventory: Our regular shipments mean you’re getting the latest formulations with optimal shelf life.
Safe & Effective: Authentic products deliver real results — without the risks associated with counterfeit or expired cosmetics.

Shop with confidence knowing that every purchase from Sable Boutique supports your hair and skin with trusted, salon-grade quality — straight from the source.