Moroccanoil Blonde Perfecting Purple Shampoo

Massage through wet hair and scalp. Leave on for 3-5 minutes. Rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.

ARGANID™
Positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.

VIOLET PIGMENTS
Impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.

AQUA/WATER/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYLAMINE OXIDE, PARFUM/FRAGRANCE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ARGANIA SPINOSA (ARGAN) KERNEL OIL, PEG-40 HYDROGENATED CASTOR OIL, ACRYLATES COPOLYMER, PEG-150 DISTEARATE, GLYCOL STEARATE, HYDROXYACETOPHENONE, ALGIN, GLYCERIN, CHITOSAN, TRIDECETH-9, C12-13 PARETH-9, C11-15 PARETH-7, C12-16 PARETH-9, SILICA DIMETHYL SILYLATE, ISOPROPYL ALCOHOL, TRIDECETH-12, CITRIC ACID, COCONUT ACID, COCAMIDOPROPYL DIMETHYLAMINE, CAPRYLYL GLYCOL, CETRIMONIUM CHLORIDE, SODIUM GLYCOLATE, CI 60730 (EXT. VIOLET NO. 2), TRIMETHYLSILOXYAMODIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, CHLORPHENESIN, POTASSIUM SORBATE, SODIUM BENZOATE, ALPHA-ISOMETHYL IONONE, LINALOOL. MOPPS02

How long do I leave Blonde Perfecting Purple Conditioner in my hair?
This conditioner should be massaged into hair like any other conditioner, then left on for 1–2 minutes. For enhanced toning, leave on for up to 5 minutes.

How often should I use Blonde Perfecting Purple Shampoo?
It varies based on your starting shade and the amount of brass reduction you hope you achieve. We recommend starting with every third wash and experimenting to find out what works best for you!

What causes brassiness?
Going blonde can expose yellow tones, just as lightening dark hair can expose orange tones. Even grey hair is prone to yellowness due to environmental factors. In these cases, the exposure of underlying pigments may lead to unwanted brassiness.

What's the difference between Blonde Perfecting Purple Shampoo and Conditioner and Moroccanoil Treatment Purple? Can I use them together?
Blonde Perfecting Purple Shampoo and Conditioner provide intense color correction during the cleansing process, as the hair cuticle is gently lifted allowing pigments to penetrate more deeply resulting in more intense toning benefits. Moroccanoil Treatment Purple provides daily color correction to maintain those benefits between washes. We recommend using them together for maximum results!

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