L'Oréal Silver Shampoo

1. Wet hair thoroughly with warm water.
2. Apply a generous amount of L'Oreal Silver Shampoo to the hair and massage gently through mid-lengths and ends.
3. Leave on for one to five minutes depending on how brassy your hair is. Start with one minute and build up.
4. Rinse thoroughly with cool water, make sure no purple residue is left behind.
5. Follow with a moisturising conditioner or a deep treatment.

Pro tip: Alternate with a hydrating wash from the shampoo collection so blonde hair stays soft, not dry, with regular toning.

Pro tip: For an extra brass-busting boost, pair this with a weekly mask from hair treatments and masks to lock in tone and moisture.

Violet Pigment
A concentrated violet dye that sits opposite yellow on the colour wheel. With each wash it deposits a tiny amount of cool tone to neutralise brassiness.

Gentle Cleansing Base
Cleans the hair and scalp without stripping colour, so toning stays even and predictable.

Colour-Safe Formula
Designed for coloured, highlighted and lightened hair. Will not strip professional colour services.

Aqua/Water, Sodium Laureth Sulfate, Coco-Betaine, Sodium Chloride, Glycol Distearate, Hexylene Glycol, Cocamide MIPA, Acid Violet 43, Salicylic Acid, Polyquaternium-10, Carbomer, Sodium Hydroxide, Sodium Benzoate, Citric Acid, Limonene, Linalool, Benzyl Alcohol, Parfum/Fragrance.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

Q: What does L'Oreal Silver Shampoo do?
A: L'Oreal Silver Shampoo neutralises yellow and brassy tones in blonde, grey, platinum and white hair, leaving a cooler, brighter ash finish.

Q: Who is L'Oreal Silver Shampoo for?
A: It is designed for natural or coloured blondes, greys, whites, platinums and highlighted hair that needs cooling between salon visits.

Q: How is it different from Davines Silver Shampoo?
A: L'Oreal Silver Shampoo is a professional salon-grade toner at a more accessible price point, with a slightly stronger violet pigment for fast brass-busting results.

Q: How often should I use it?
A: Once or twice a week for most blondes. If your hair is very brassy, you can build up to three washes a week; if you're already ashy, use it sparingly.

Q: How long do I leave it on?
A: Start with one to two minutes. For more dramatic toning, leave on for up to five minutes, then rinse thoroughly.

Q: Will L'Oreal Silver Shampoo turn my hair purple?
A: When used as directed, no. It deposits a subtle violet pigment to cancel yellow. Always rinse well and don't leave it on longer than five minutes.

Q: Is it safe for colour-treated hair?
A: Yes. L'Oreal Silver Shampoo is safe for highlighted, bleached and colour-treated hair and helps maintain cool tones between appointments.

Q: Can I use it on grey or white hair?
A: Yes. It works beautifully on grey and white hair, brightening and neutralising any yellow cast.

Q: What conditioner should I pair with it?
A: Pair with a moisturising conditioner or mask to keep blonde hair hydrated, as silver shampoos can be drying with frequent use.

Q: Where can I buy L'Oreal Silver Shampoo in New Zealand?
A: Shop L'Oreal Silver Shampoo online at Sable Boutique with fast NZ delivery, Afterpay and ZIP.

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