Iles Formula Hard Water Shampoo

Step 1: Apply to very wet hair. Add more water while massaging, not more product. Water is the key to activating an indulgent lather.
Step 2: In the case of hair breakage, bring the lather all the way to the ends and allow the mousse to sit on the mid-lengths and ends for about 1 minute to soften brittle hair.
Step 3: Rinse thoroughly and repeat. For very damaged or broken hair, a third shampoo is advised.
Pro tip: An abundance of lather is the sign you are using it correctly. For maximum results follow with the Iles Formula Conditioner, then the Finishing Serum.

Polymnia Sonchifolia Root Juice - the active vegetal root extract Iles Formula uses instead of sulphates, present at a higher percentage in this formula so it lathers in hard water.
Sodium Lauroyl Methyl Isethionate and Sodium Cocoyl Isethionate - mild, sulphate free cleansers that lift oil and buildup without stripping colour.
Pentaclethra Macroloba (Pracaxi) Seed Oil - a sustainably sourced Amazonian seed oil that conditions and smooths as the hair is cleansed.
Hydrolysed Silk - loosens knots and tangles and leaves a silky surface on the hair.
Panthenol (pro-vitamin B5) - penetrates the hair to deliver moisture and support elasticity against breakage.

Water / Aqua / Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Pentaclethra Macroloba Seed Oil, Polymnia Sonchifolia Root Juice, Hydrolyzed Silk, Panthenol, Polyquaternium-7, Polyquaternium-10, Propylene Carbonate, Glycol Distearate, Benzoic Acid, Behenyl / Stearyl Aminopropanediol Esters, Laureth-4, Sea Salt, Dehydroacetic Acid, Propanediol, PVP, Xanthan Gum, Citric Acid, Fragrance (Parfum)*
* No Allergens

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

Q: What is the difference between the signature Shampoo and the Hard Water Shampoo?
A: The Hard Water Shampoo contains the same ingredients as the original, award-winning Shampoo but is specially formulated with optimal ingredient percentages for use in hard water areas. It is sulphate free and formulated to lather effectively in hard water. Unlike clarifying or chelating shampoos, it gently cleanses without aggressively stripping the hair.

Q: How do I know if the Hard Water Shampoo is for me?
A: If you are in a hard water area, it will deliver an optimised lather and cleansing experience. A shampoo that has suddenly stopped lathering the way it used to is the usual sign.

Q: Is it safe for coloured hair?
A: Yes. It cleanses without stripping colour or drying the hair out, and it is free of sulphates, silicones and parabens.

Q: Why is my lather not building?
A: Add more water while massaging, not more product. Water is the key to activating the lather, and an abundance of lather means you are using it correctly.

Q: Can I use it with the rest of the Iles Formula range?
A: Yes. For maximum results use it with the Iles Formula Conditioner and Finishing Serum as part of the three step method.

We ship a mix of Sable Boutique items and pieces from our brand friends.

Sable Boutique

Free shipping on orders over $99

$10 shipping on orders $99 and under

Selected Brand Friends

Some items ship directly from our brand friends and have their own shipping rates:

Madam Fancy Pants

• Free shipping over $100
• $8 shipping on orders $100 and under

Tap Health

• $4.50 Standard
• $10.50 Rural
  
  
  If your order includes items from both Sable Boutique and our brand friends, they may arrive separately and shipping is calculated independently for each.

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