Davines Minu Shampoo

Step 1: Apply the MINU Shampoo to thoroughly wet hair, massaging gently into the scalp and working through to the lengths. A small amount creates a rich, velvety lather, so start with less than you think you need.
Step 2: Rinse thoroughly and repeat if needed, particularly after heavy product build-up or longer gaps between washes.
Step 3: Follow with the Davines MINU Conditioner or MINU Mask to build on the colour protection of the shampoo and maximise vibrancy as part of the full MINU colour care routine.

Pro tip: For the full clinically proven benefit of up to 4 weeks of long-lasting colour vibrancy, use the MINU Shampoo as part of the complete routine with the MINU Conditioner or MINU Mask and MINU Milk. This is the tested combination that delivers the range's headline colour protection results.

This shampoo contains Regenerative Organic Certified™ green coffee extract: Sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru. It contains caffeine, caffeic acid, and ferulic acid that protect hair against damage and help keep color vibrant, reducing fading caused by frequent washes and UV light exposure.

New Formula Ingredients List: AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM METHYL COCOYL TAURATE, SODIUM COCOYL ALANINATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, GLYCERIN, BENZYL ALCOHOL, SODIUM BENZOATE, GLYCOL DISTEARATE, LACTIC ACID, INULIN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCO-GLUCOSIDE, MALPIGHIA GLABRA FRUIT EXTRACT / MALPIGHIA GLABRA (ACEROLA) FRUIT EXTRACT, TETRASODIUM GLUTAMATE DIACETATE, CELLULOSE, CELLULOSE GUM, TEREPHTHALYLIDENE DICAMPHOR SULFONIC ACID, BUTYLENE GLYCOL, GLYCERYL OLEATE, GLYCERYL STEARATE, COFFEA ARABICA SEED EXTRACT / COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRIC ACID, SODIUM HYDROXIDE, SODIUM GLUCONATE, CI 61570 / GREEN 5, POTASSIUM SORBATE, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5, LIMONENE, POGOSTEMON CABLIN OIL.

Old Formula Ingredients List: AQUA / WATER / EAU, DISODIUM LAURETH SULFOSUCCINATE, GLYCERIN, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, SODIUM LAURYL SULFOACETATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, BENZYL ALCOHOL, PANTHENOL, PHENETHYL BENZOATE, COCO-GLUCOSIDE, SODIUM METHYL 2-SULFOLAURATE, GLYCOL DISTEARATE, PPG-26-BUTETH-26, PARFUM / FRAGRANCE, SODIUM BENZOATE, GLYCERYL OLEATE, PEG-40 HYDROGENATED CASTOR OIL, DICAPRYLYL ETHER, POLYQUATERNIUM-53, POLYQUATERNIUM-7, BUTETH-3, LAURYL ALCOHOL, DISODIUM 2-SULFOLAURATE, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, TETRASODIUM GLUTAMATE DIACETATE, LINALOOL, SODIUM HYDROXIDE, CITRIC ACID, TRIDECETH-5, GLYCERYL STEARATE, CAPPARIS SPINOSA FRUIT EXTRACT, SODIUM CHLORIDE, GERANIOL, PHENOXYETHANOL, ALCOHOL, TRIBUTYL CITRATE, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, CI 61570 / GREEN 5, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

How does the MINU Shampoo help colour-treated hair last longer?
Davines confirms the MINU Shampoo works in two key ways. Its gentle, non-stripping formula cleanses without washing away colour pigments, whilst Regenerative Organic Certified green coffee extract shields hair from the oxidative stress caused by repeated washing and UV exposure that typically makes colour fade. The new chelating action also removes hard water residues that dull colour shine over time.

What is chelating action and why does it matter for coloured hair?
Chelating refers to the ability to bind to and remove metal ions from the hair surface, specifically iron, copper, magnesium, and calcium that come from hard water. These deposits sit on the hair and make colour look dull and less vibrant. The MINU Shampoo's chelating ingredient has been clinically tested to effectively remove these metals, restoring natural colour radiance.

Is the MINU Shampoo suitable for all hair types?
Yes. Davines confirms the MINU Shampoo is versatile and works across all hair types, from fine and straight to coarse and curly, as long as the hair has cosmetic colour. Its gentle active formula ensures all hair types are nourished, protected, and softened with every wash.

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