Intimate care products are personal care formulations intended to support the health and comfort of the external genital area (including the vulva or penis).

These may include:

• Cleansers and washes
• Wipes
• Moisturisers and balms
• Refreshing sprays
• Pads, liners, and tampons
• Probiotic supplements

Whether or not these products are necessary is a personal choice. For most, daily washing with warm water is all that’s required to keep the vulva clean. However, there are times when, due to lifestyle, preferences, or specific needs, additional care can feel supportive.

It’s important to remember that not all intimate care products are created equal. Overuse or using formulas with harsh ingredients can disrupt the natural balance of the vulvovaginal area and may contribute to dryness, irritation, or infections such as thrush or bacterial vaginosis.

At Maebl, our formulations are designed to respect the normal flora while reducing the risk of irritation or reaction. It’s support you can feel confident about.

The main tasks of the skin microbiome are to protect and strengthen the skin barrier against pathogenic microorganisms and to maintain the appropriate pH value of the skin surface. Microbiome-friendly products respect the balance of the skin microbiome, leaving it intact.

• Maebl products have been formulated in accordance with New Zealand’s Cosmetic Products Group Standard 2020.
• All of our products are developed together with a team of chemists who have an in-depth knowledge of raw ingredients and creating natural formulations that benefit the skin.
• Each product has been dermatologically tested by professionals for use on sensitive skin meaning they are more likely to be safe for regular use and less likely to cause allergic reaction.
• Each product has been tested by MyMicrobiome and certified microbiome-friendly for either the vaginal microbiome or vulvovaginal microbiome.

Yes. All Maebl products are free from perfumes and artificial fragrances

We have developed our products to ensure they have either no discernible smell or a pleasant yet subtle scent which is only naturally occurring due to the ingredients used in our formulations.

Maebl products have been formulated using food grade ingredients from predominantly natural and organic sources, but specific product testing has not been done to confirm they can be safely used during pregnancy or breastfeeding. If you are pregnant or breastfeeding, we recommend consulting a healthcare professional before using our products.

The products we apply to our vulvovaginal area can significantly impact its microbiome. Products containing harsh chemicals, strong antibacterial agents, or an improper pH can disrupt the natural balance of microorganisms on our skin. This disruption can lead to dryness, irritation, and, in some cases, an increase in infections.

Microbiome-friendly products, on the other hand, are formulated to respect the natural diversity of the area’s microbiome. These products do not disturb the skin’s pH and avoid stripping away beneficial bacteria, fostering a balanced and healthy environment.

No - our Lubricating Serum is oil-based and should not be used with condoms, as oils can weaken latex and other condom materials, reducing their effectiveness. We recommend using it for external lubrication or intimate massage instead.