No.1
Bond Multiplier®
BEGINNING THE REBUILDING
This concentrated first salon step rebuilds broken disulfide bonds and begins the process of preventing damage and repairing hair.
Olaplex's three-step process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage insurance.
This concentrated first salon step rebuilds broken disulfide bonds and begins the process of preventing damage and repairing hair.
The second salon step continues to rebuild and restore any remaining broken bonds ensuring the strongest, shiniest, and healthiest hair possible.
This final retail step provides continuous protection from ongoing damage at home.
Olaplex isn't just another hair conditioning treatment. In fact, it doesn't use the word *conditioning* - often just a buzzword for one-off high-shine and smoothness - anywhere in it's advertising.
What it is, instead, is system that permanently rebuilds the damaged disulphide bonds in your hair that are broken during the chemical process.
If you've over-bleached over the years, Olaplex allows you to rebuild the strength, structure and integrity of your hair; a 'reset' for your locks, if you will.
The take home Olaplex treatment is recommended to use once a week.
Apply to damp hair, comb through, and leave on for a minimum of 10 minutes at home before washing as normal.
Or Take it from Kim Kardashian herself,
"When your hair is really damaged, if you sleep in that, it really works. I notice a huge difference."
Olaplex No.3 also allows consumers to protect their hair from themselves (curling irons, flat irons), as well as rebuild broken disulfide bonds between salon visits.