Olaplex No. 4P Purple Shampoo

Step 1: Distribute evenly between your palms, then apply to wet hair and lather fully.
Step 2: Leave on for 1 to 3 minutes. For more intense toning, leave on for up to 5 minutes.
Step 3: Rinse well and follow with Olaplex No.5P Blonde Enhancer Toning Conditioner for maximum toning results.
Pro tip: Use weekly or as needed — the longer the purple pigment sits, the stronger the toning effect.

Violet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.

Gentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.

FREE OF: Sulphates, Silicones, Phthalates, Phosphates, Paraben, MIC/MIT, Protein. Colour safe, vegan, suitable for chemically treated hair

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Sodium Cocoamphoacetate, Bis-Aminopropyl Diglycol Dimaleate, Betaine, Acrylates Copolymer, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Sodium Benzoate, Fragrance (Parfum), Limonene, Hexyl Cinnamal, Acid Violet 43 (CI 60730)

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

What is purple shampoo?
Purple shampoo is a toning shampoo carrying violet pigment that cancels out the yellow and brassy tones in blonde, lightened, and grey hair, keeping your colour cool and bright. Olaplex No. 4P also repairs broken bonds while it tones, so your hair is looked after at the same time.

Where can I buy purple shampoo in NZ?
Right here at Sable. We are a New Zealand hair salon and boutique, so your purple shampoo ships fast NZ-wide with Afterpay and Zip available.

HOW OFTEN SHOULD Nº.4P BLONDE ENHANCER™ TONING SHAMPOO BE USED?
OLAPLEX recommends using Nº.4P Blonde Enhancer™ Toning Shampoo 1-2x per week, or as needed.

WILL Nº.4P BLONDE ENHANCER™ TONING SHAMPOO GET RID OF THE YELLOW TONES IN HAIR?
Yes. Nº.4P Blonde Enhancer™ Toning Shampoo is highly concentrated with purple pigment and will neutralise any unwanted yellow or brassy tones in the hair.

WILL Nº.4P BLONDE ENHANCER™ TONING SHAMPOO DRY OUT MY HAIR?
Nº.4P Blonde Enhancer™ Toning Shampoo is formulated with conditioning surfactants and will not dry out the hair.

IS A REGULAR SHAMPOO STILL NEEDED IF USING Nº.4P BLONDE ENHANCER™ TONING SHAMPOO?
Nº.4P Blonde Enhancer™ Toning Shampoo should be added to a haircare routine as an alternative when needed. During wash cycles, using Nº.4P Blonde Enhancer™ Toning Shampoo it is not necessary to also use regular shampoo.

WILL USING Nº.4P BLONDE ENHANCER™ TONING SHAMPOO AND NO.5P BLONDE ENHANCER™ TONING CONDITIONER TOGETHER PROVIDE THE BEST RESULTS?
Yes. Using Nº.4P Blonde Enhancer™ Toning Shampoo and No.5P Blonde Enhancer™ Toning Conditioner together as a system will provide maximum toning and brightening results.

We ship a mix of Sable Boutique items and pieces from our brand friends.

Sable Boutique

Free shipping on orders over $99

$10 shipping on orders $99 and under

Selected Brand Friends

Some items ship directly from our brand friends and have their own shipping rates:

Madam Fancy Pants

• Free shipping over $100
• $8 shipping on orders $100 and under

Tap Health

• $4.50 Standard
• $10.50 Rural
  
  
  If your order includes items from both Sable Boutique and our brand friends, they may arrive separately and shipping is calculated independently for each.

At Sable Boutique, we understand the importance of using genuine, high-quality beauty products. That’s why we’re proud to be an authorised retailer for every brand we carry. When you shop with us, you can trust that your products are fresh, authentic, and sourced directly from the brands and their official representatives.

Unfortunately, counterfeit and expired beauty products are a growing concern online. Purchasing from unauthorised sellers can put you at risk of receiving ineffective — or even unsafe — items.

Here’s why Sable Boutique is your trusted destination for professional hair and beauty essentials:

• Guaranteed Authenticity: We source exclusively from official brand distributors, ensuring every product you receive is 100% genuine.
  
• Fresh Inventory: Our regular shipments mean you’re getting the latest formulations with optimal shelf life.
  
• Safe & Effective: Authentic products deliver real results — without the risks associated with counterfeit or expired cosmetics.

Shop with confidence knowing that every purchase from Sable Boutique supports your hair and skin with trusted, salon-grade quality — straight from the source.