Davines Alchemic Shampoo Silver

1. Wet hair thoroughly with warm water.
2. Apply a generous amount of Davines Alchemic Silver Shampoo and massage gently through lengths and ends.
3. Leave on for one to five minutes depending on how much yellow you want to neutralise. Start short and build up.
4. Rinse thoroughly with cool water.
5. Follow with a moisturising conditioner or the matching Davines Alchemic Silver Conditioner.

Pro tip: If your blonde is feeling dry from frequent toning, alternate this with a hydrating wash.

Pro tip: For very brassy hair, leave it on while you wash your body, then rinse, but no longer than five minutes. Lock in tone with a weekly hair mask.

Violet Direct Pigment
The deep violet pigment (Acid Violet 43) neutralises yellow tones on the colour wheel, which is why silver shampoo works so well on brassy blondes, greys and whites.

Panthenol (Pro-Vitamin B5)
Conditions and strengthens the hair shaft while toning, so blonde hair stays soft and shiny rather than dry.

Free From
Sulphates and parabens. Made by a B Corp certified brand with a strong sustainability commitment.

New Formula Ingredients List: AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, COCAMIDOPROPYL BETAINE, DISODIUM COCOAMPHODIACETATE, SODIUM LAUROYL SARCOSINATE, DECYL GLUCOSIDE, PANTHENOL, SODIUM COCOYL GLYCINATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, BENZYL ALCOHOL, SODIUM CHLORIDE, PARFUM / FRAGRANCE, POLYSORBATE 20, POLYESTER-11, SODIUM BENZOATE, SODIUM PCA, POLYQUATERNIUM-10, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TETRASODIUM GLUTAMATE DIACETATE, ACID VIOLET 43.

Old Formula Ingredients List: Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Cocamide MEA, Glycol Distearate, Parfum/Fragrance, Polyquaternium-7, Hydrolyzed Milk Protein, PEG-150 Distearate, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Tetrasodium EDTA, Acid Violet 43 (CI 60730), Basic Violet 2 (CI 42520).
The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

Q: What is a silver shampoo?
A: A silver shampoo (also called a purple shampoo) contains violet pigments that sit opposite yellow on the colour wheel, neutralising brassy and yellow tones in blonde, grey, white and platinum hair while gently cleansing.

Q: What does Davines Alchemic Silver Shampoo do?
A: Davines Alchemic Silver Shampoo neutralises unwanted yellow and brassy tones in natural or coloured blonde, grey, platinum and white hair, leaving a cooler, brighter finish.

Q: Who is Davines Silver Shampoo for?
A: It is designed for anyone with cool blonde, highlighted, grey, white or platinum hair who wants to maintain a clean, ash-toned colour between salon visits.

Q: How often should I use it?
A: Once or twice a week is usually enough. If your hair is very brassy, you can use it more often; if your blonde is already ashy, alternate with a regular shampoo to avoid over-toning.

Q: Will Davines Silver Shampoo turn my hair purple?
A: No, not when used correctly. Massage through wet hair, leave for two to five minutes depending on how much tone you want to lift, then rinse thoroughly.

Q: Is it safe for colour-treated hair?
A: Yes. Davines Alchemic is formulated to be gentle on colour-treated hair and helps prolong cool tones between appointments.

Q: How long do I leave it on?
A: Start with one to two minutes. If your hair is very brassy, build up to three to five minutes. Always rinse well.

Q: Can I use it on grey or white hair?
A: Yes. Davines Silver Shampoo brightens grey and white hair and neutralises the yellow cast that can develop over time.

Q: Does Davines test on animals?
A: No. Davines is a B Corp certified brand and is not tested on animals.

Q: What conditioner should I pair it with?
A: Pair with Davines Alchemic Silver Conditioner for stronger toning, or any moisturising Davines conditioner for everyday hydration.

Q: Where can I buy Davines Silver Shampoo in NZ?
A: Shop Davines Alchemic Silver Shampoo at Sable Boutique with fast NZ delivery, Afterpay and ZIP.

We ship a mix of Sable Boutique items and pieces from our brand friends.

Sable Boutique

Free shipping on orders over $99

$10 shipping on orders $99 and under

Selected Brand Friends

Some items ship directly from our brand friends and have their own shipping rates:

Madam Fancy Pants

• Free shipping over $100
• $8 shipping on orders $100 and under

Tap Health

• $4.50 Standard
• $10.50 Rural
  
  
  If your order includes items from both Sable Boutique and our brand friends, they may arrive separately and shipping is calculated independently for each.

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