{"product_id":"iles-formula-hard-water-shampoo-200ml","title":"Iles Formula Hard Water Shampoo","description":"\u003ch2\u003eIles Formula Hard Water Shampoo, a Sulphate Free Cleanse Built for Mineral Heavy Water\u003c\/h2\u003e\n\u003cp\u003eIf your shampoo has stopped lathering the way it used to, the water is usually the culprit, not the shampoo. Iles Formula Hard Water Shampoo is crafted to counteract the effects of mineral-heavy, hard water on hair. Unlike traditional clarifying shampoos that can strip natural oils, it cleanses gently without harshness, preserving the hair's natural moisture and vibrancy, and it still delivers the indulgent lather Iles Formula is known for.\u003c\/p\u003e\n\u003ch5\u003eBENEFITS\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated to lather effectively in hard water, where most sulphate free shampoos struggle\u003c\/li\u003e\n\u003cli\u003eCleanses without stripping colour or drying the hair out\u003c\/li\u003e\n\u003cli\u003eGentler than a clarifying or chelating shampoo, which strip aggressively\u003c\/li\u003e\n\u003cli\u003eBounce and lustre are visible from the first use\u003c\/li\u003e\n\u003cli\u003eImmediately detangles while delivering manageability and a silky texture\u003c\/li\u003e\n\u003cli\u003eExtremely calming for even the most sensitive scalps\u003c\/li\u003e\n\u003cli\u003eBespoke, allergen-free perfume of White Tea Flower\u003c\/li\u003e\n\u003cli\u003eNo sulphates, no silicones, no parabens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003ePERFECT FOR\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone living in a hard water area whose shampoo has stopped performing\u003c\/li\u003e\n\u003cli\u003eColoured hair that cannot afford an aggressive clarifying wash\u003c\/li\u003e\n\u003cli\u003eExisting Iles Formula customers who have moved house or travel often\u003c\/li\u003e\n\u003cli\u003eSensitive scalps that react to harsh detergents\u003c\/li\u003e\n\u003cli\u003eAll hair types and all ages, the same as the signature Shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHOW DOES IT WORK?\u003c\/h5\u003e\n\u003cp\u003eIles Formula is clear about what this is. The Hard Water Shampoo contains the same ingredients as the original award-winning Shampoo, formulated with optimal ingredient percentages for use in hard water areas. As Wendy Iles puts it, it is formulated with a higher percentage of the ingredient she uses to replace sulphates, so it cleanses, revitalises, detangles and adds volume regardless of water conditions.\u003c\/p\u003e\n\u003cp\u003eIn place of sulphates, the formula uses a blend of gentle isethionate and taurate cleansers alongside Polymnia sonchifolia (yacon) root juice, the vegetal root extract that gives Iles Formula shampoos their lather. Pentaclethra macroloba (pracaxi) seed oil and hydrolysed silk sit in the formula to condition as it cleanses, with panthenol for moisture and elasticity.\u003c\/p\u003e\n\u003cp\u003eThe technique is the same as the signature Shampoo, and it matters. Add more water while massaging, not more product. Water is what activates the lather, and an abundance of lather is the sign you are using it correctly.\u003c\/p\u003e\n\u003ch5\u003eWHY CHOOSE HARD WATER SHAMPOO?\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eIt is not a clarifying shampoo, so it does not aggressively strip the hair to solve a water problem\u003c\/li\u003e\n\u003cli\u003eSame trusted formula as the signature Shampoo, rebalanced rather than reinvented\u003c\/li\u003e\n\u003cli\u003eSulphate free, silicone free and paraben free\u003c\/li\u003e\n\u003cli\u003eSafe for coloured and chemically treated hair\u003c\/li\u003e\n\u003cli\u003eWorks with the rest of the Iles Formula three step method\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFollow with \u003ca href=\"\/products\/haute-performance-conditioner\"\u003eIles Conditioner\u003c\/a\u003e and \u003ca href=\"\/products\/iles-haute-performance-finishing-serum\"\u003eIles Finishing Serum\u003c\/a\u003e to complete the three step method. Explore the full \u003ca href=\"\/collections\/iles\"\u003eIles Formula collection\u003c\/a\u003e.\u003c\/p\u003e","brand":"Iles","offers":[{"title":"200ml","offer_id":52769554071839,"sku":"IF135","price":81.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/files\/iles-hard-water-shampoo-200ml-1.jpg?v=1785993458","url":"https:\/\/sable.co.nz\/products\/iles-formula-hard-water-shampoo-200ml","provider":"Sable Boutique","version":"1.0","type":"link"}