{"title":"Purple Shampoo","description":"\u003cp\u003ePurple shampoo is the fastest fix for brassy, yellow tones in blonde, grey and silver hair. The violet pigment neutralises warmth so your colour stays cool and bright between salon visits. Our stylists use these on real clients, so this is the toning range we actually trust, not a shelf of everything that exists.\u003c\/p\u003e\n\u003ch2\u003eHow to use a purple shampoo\u003c\/h2\u003e\n\u003cp\u003eUse it in place of your normal shampoo once or twice a week, not every wash. Lather, leave it on for 2 to 5 minutes depending on how much warmth you want to knock back, then rinse. Leave it longer for a stronger cool-down. Follow with a purple or hydrating conditioner, since toning shampoos can be drying on fine hair.\u003c\/p\u003e\n\u003ch2\u003eOur toning hero\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"\/products\/olaplex-purple-shampoo\"\u003eOlaplex No. 4P Purple Shampoo\u003c\/a\u003e is the one most of our clients reach for, with \u003ca href=\"\/products\/olaplex-purple-conditioner\"\u003eOlaplex No. 5P Purple Conditioner\u003c\/a\u003e to match. Prefer another brand? We also stock toning ranges from Davines, Oribe, O\u0026amp;M, L'Oréal and Fabuloso.\u003c\/p\u003e\n\u003cp\u003eSable is an official stockist of every brand above. Not sure which suits your hair? Email Aurea at \u003ca href=\"mailto:hello@sable.co.nz\"\u003ehello@sable.co.nz\u003c\/a\u003e and she will point you to the right one.\u003c\/p\u003e","products":[{"product_id":"original-mineral-o-m-conquer-blonde-shampoo","title":"O\u0026M Conquer Blonde Shampoo","description":"\u003ch2\u003eO\u0026amp;M Conquer Blonde Shampoo\u003c\/h2\u003e\n\u003cp\u003eA salon grade silver shampoo for blonde, highlighted and naturally silver hair. Conquer Blonde uses a Violet pigment to neutralise yellow and brassy tones while nourishing the hair with Aloe Vera and native Australian botanicals. Maintains salon colour and condition between visits. Colour safe.\u003c\/p\u003e\n\u003ch5\u003eBenefits\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eRefreshes blonde, highlighted and bleached hair\u003c\/li\u003e\n\u003cli\u003eBrightens natural grey and silver hair\u003c\/li\u003e\n\u003cli\u003eCleanses while nourishing\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty free and low tox\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003ePerfect For\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde and highlighted hair\u003c\/li\u003e\n\u003cli\u003eNatural grey or silver hair\u003c\/li\u003e\n\u003cli\u003eBleached or platinum hair\u003c\/li\u003e\n\u003cli\u003eClients wanting cooler tones between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHow Does It Work?\u003c\/h5\u003e\n\u003cp\u003eViolet Pigment (Acid Violet 43) counteracts unwanted yellow and brassy tones. Aloe Vera (Aloe Barbadensis Leaf Juice) softens and hydrates the hair while you tone. Desert Lime is an Australian antioxidant that helps prevent the premature dulling that affects bleached hair, while Macadamia Seed Oil and Hydrolysed Jojoba Esters nourish and condition.\u003c\/p\u003e\n\u003ch5\u003eWhy Choose O\u0026amp;M Conquer Blonde Shampoo?\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffective toning.\u003c\/strong\u003e Cools brass without going khaki or grey.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes while it tones.\u003c\/strong\u003e Hydrating actives mean hair feels softer, not stripped.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour care between visits.\u003c\/strong\u003e Maintains salon colour and condition for longer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean and low tox.\u003c\/strong\u003e Free from sulphates, parabens, silicones, MIT, phthalates, triclosan, propylene glycol and gluten.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eWhat Does It Feel Like?\u003c\/h5\u003e\n\u003cp\u003eA vibrant purple shampoo that lathers gently and rinses clean. After rinsing, hair feels conditioned and visibly cooler, bright and refreshed.\u003c\/p\u003e\n\u003ch5\u003eWhy Is It Better\u003c\/h5\u003e\n\u003cp\u003eMost purple shampoos overdeposit and leave hair dry. Conquer Blonde balances violet pigment with Aloe Vera, Macadamia and Desert Lime, so blondes get true tone correction without the dryness or grey cast. Pair with \u003ca href=\"https:\/\/sable.co.nz\/products\/original-mineral-hydrate-and-conquer-conditioner\"\u003eO\u0026amp;M Hydrate and Conquer Conditioner\u003c\/a\u003e or follow with \u003ca href=\"https:\/\/sable.co.nz\/products\/original-mineral-seven-day-miracle-treatment\"\u003eO\u0026amp;M Seven Day Miracle Treatment\u003c\/a\u003e once a week to maintain moisture. Also available in 1 litre.\u003c\/p\u003e","brand":"Original Mineral","offers":[{"title":"250ml","offer_id":700230093,"sku":"CBSR","price":49.0,"currency_code":"NZD","in_stock":true},{"title":"1 Litre","offer_id":32890871742545,"sku":"CBSL","price":140.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/files\/original_mineral_conquer_blonde_shampoo_250ml.png?v=1780618320"},{"product_id":"fabuloso-by-evo-300ml-platinum-blonde","title":"Fabuloso Platinum Blonde Treatment","description":"\u003ch2\u003ePurple colour-depositing treatment for blonde hair\u003c\/h2\u003e\n\u003cp\u003eThe conditioner-strength toning step in the Platinum Blonde range. In three minutes it drops cool violet pigment into blonde and lightened hair to cancel brassy yellow tones, while macadamia and argan oils condition, smooth frizz and add shine. No ammonia, no peroxide, so it's gentle on hair and scalp.\u003c\/p\u003e\n\u003cp\u003eCustomers rate this the best toner they've used. It knocks out yellow fast, doesn't dry the hair out, and they keep buying it back.\u003c\/p\u003e\n\u003cp\u003eBest used alongside the \u003ca href=\"\/products\/platinum-blonde-toning-shampoo\"\u003ePlatinum Blonde Toning Shampoo\u003c\/a\u003e and \u003ca href=\"\/products\/evo-platinum-blonde-toning-mist\"\u003eToning Mist\u003c\/a\u003e. 220ml.\u003c\/p\u003e","brand":"Fabuloso by Evo","offers":[{"title":"220ml","offer_id":23241236742225,"sku":"24080","price":53.0,"currency_code":"NZD","in_stock":true},{"title":"30ml","offer_id":12177317658705,"sku":"24056","price":16.0,"currency_code":"NZD","in_stock":true},{"title":"1 Litre","offer_id":44525738557727,"sku":"24100","price":165.0,"currency_code":"NZD","in_stock":false},{"title":"15ml Sable Sample","offer_id":48581233541407,"sku":"Sample Sable","price":4.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/files\/Evo_Fabuloso_Platinum_Blonde_Treatment_220ml_1.webp?v=1698111911"},{"product_id":"loreal-silver-shampoo","title":"L'Oréal Silver Shampoo","description":"\u003ch2\u003ePurple toning shampoo for blonde, grey and white hair\u003c\/h2\u003e\n\u003cp\u003eA toning shampoo that neutralises yellow and brassy tones in blonde, grey, platinum and white hair. Violet pigments deposit a subtle cool tone with each wash while it gently cleanses, so hair stays bright, clean and cool, never dull or yellow, and is left soft and shiny.\u003c\/p\u003e\n\u003cp\u003eBest for blonde, grey, white, highlighted or bleached hair that needs cooling between salon visits.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"300ml","offer_id":44614299025695,"sku":"LOR00007","price":44.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/files\/loreal_silver_shampoo_300ml_c537e6f0-b9e7-4cf0-9054-1c6edd84d025.png?v=1776376081"},{"product_id":"davines-alchemic-shampoo-silver","title":"Davines Alchemic Shampoo Silver","description":"\u003ch2\u003eDavines Alchemic Silver Shampoo for Blonde \u0026amp; Grey Hair\u003c\/h2\u003e\n\u003cp\u003eKeep blonde, grey and white hair looking its best with Davines Alchemic Shampoo Silver, the silver shampoo NZ stylists trust to neutralise yellow and brassy tones between salon visits. The perfect purple shampoo.\u003c\/p\u003e\n\u003cp\u003eThis violet-pigmented formula is designed to enhance and maintain the cool tones of silver and grey hair, leaving it looking vibrant, healthy, and full of life. With a nourishing blend including panthenol (pro-vitamin B5), it helps to strengthen and protect your hair from damage, while also leaving it feeling soft and smooth.\u003c\/p\u003e\n\u003ch5\u003eBENEFITS\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises yellow and brassy tones in blonde, grey, white and platinum hair\u003c\/li\u003e\n\u003cli\u003eIntensifies natural or cosmetic cool colours\u003c\/li\u003e\n\u003cli\u003eMaintains the brilliance and the shine of the colours\u003c\/li\u003e\n\u003cli\u003eKeeps hair moisturised with a high conditioning effect\u003c\/li\u003e\n\u003cli\u003eFree from sulphates, silicones and parabens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003ePERFECT FOR\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eHighlighted hair\u003c\/li\u003e\n\u003cli\u003eCool blonde and platinum hair\u003c\/li\u003e\n\u003cli\u003eGrey and white hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHOW DOES IT WORK?\u003c\/h5\u003e\n\u003cp\u003eThe deep violet direct pigment (Acid Violet 43) sits opposite yellow on the colour wheel, so as the shampoo cleanses it deposits just enough tone to cancel out brassiness and restore a clean, ashy finish. A gentle sulphate-free cleansing base washes away build-up without stripping, while panthenol (pro-vitamin B5) conditions the hair shaft so toned blondes stay soft, shiny and easy to comb rather than dry.\u003c\/p\u003e\n\u003ch5\u003eWHY CHOOSE DAVINES ALCHEMIC SILVER SHAMPOO?\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSalon-grade toning at home: keeps your colour cool and bright between appointments.\u003c\/li\u003e\n\u003cli\u003eGentle on colour-treated hair: the sulphate-free formula cleanses and tones without fading your shade.\u003c\/li\u003e\n\u003cli\u003eMade in Italy by B Corp certified Davines, with 100% of surfactants from natural origin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePair it with \u003ca href=\"\/products\/davines-alchemic-conditioner-silver\"\u003eDavines Alchemic Silver Conditioner\u003c\/a\u003e for stronger toning.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/L4DApoq9crM?si=zmSS2WfF8TK6YEsi\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"280ml with Lid","offer_id":10294636677,"sku":"DALCSS","price":55.0,"currency_code":"NZD","in_stock":true},{"title":"280ml + Pump","offer_id":48797426647327,"sku":"Bundle","price":61.0,"currency_code":"NZD","in_stock":true},{"title":"12ml Sample Sachet Shampoo Only","offer_id":51167343411487,"sku":null,"price":3.5,"currency_code":"NZD","in_stock":true},{"title":"12ml Sample Sachet Duo","offer_id":48903587201311,"sku":"DMISASSKIT Sample","price":8.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/products\/alchemic-shampoo-silver-davines-250ml.jpg?v=1626594593"},{"product_id":"davines-alchemic-conditioner-silver","title":"Davines Alchemic Conditioner Silver","description":"\u003ch2\u003eDavines Alchemic Silver Conditioner for Cool Blonde Hair\u003c\/h2\u003e\n\u003cp\u003eAlchemic Silver Conditioner by Davines is a silver conditioner for cool, blonde hair. Perfect for white hair and for hair that has just turned yellow due to bleaching or long exposure to the sun. Purple in colour, it counteracts yellow tones.\u003c\/p\u003e\n\u003cp\u003eNow even more effective thanks to its new, biodegradable and natural formula, with a high concentration of pure pigments. It intensifies platinum blonde, highlighted or white hair and salt \u0026amp; pepper hair colour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntensifies natural or cosmetic colours\u003c\/li\u003e\n\u003cli\u003eMaintains the brilliance of colours\u003c\/li\u003e\n\u003cli\u003eGives high conditioning effect\u003c\/li\u003e\n\u003cli\u003eParabens and silicones free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003ePerfect for\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eHighlighted hair\u003c\/li\u003e\n\u003cli\u003eBlonde hair\u003c\/li\u003e\n\u003cli\u003eGrey hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse it after \u003ca href=\"\/products\/davines-alchemic-shampoo-silver\"\u003eDavines Alchemic Silver Shampoo\u003c\/a\u003e for the strongest toning result.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/L4DApoq9crM?si=zmSS2WfF8TK6YEsi\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"250ml","offer_id":10294945349,"sku":"DALCSC","price":57.0,"currency_code":"NZD","in_stock":true},{"title":"12ml Sample Sachet Conditioner Only","offer_id":51167343378719,"sku":null,"price":3.5,"currency_code":"NZD","in_stock":true},{"title":"12ml Sample Sachet Duo","offer_id":47577779765535,"sku":"DMISASSKIT Sample","price":8.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/products\/davines-alchemic-silver-conditioner.jpg?v=1626595382"},{"product_id":"oribe-silverati-shampoo","title":"Oribe Silverati Shampoo","description":"\u003ch2\u003eOribe Silverati Shampoo for Grey, Silver and White Hair\u003c\/h2\u003e\n\u003cp\u003eStay sterling. Specially formulated for grey and white strands, this illuminating shampoo undoes dullness and yellow tones, revealing softer, brighter, perpetually vibrant hair.\u003c\/p\u003e\n\u003ch5\u003eBenefits\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses hair without drying\u003c\/li\u003e\n\u003cli\u003eBrightens grey and silver strands while eliminating yellow tones\u003c\/li\u003e\n\u003cli\u003eSoftens and tames ageing hair while improving elasticity\u003c\/li\u003e\n\u003cli\u003eDefends against environmental stress factors\u003c\/li\u003e\n\u003cli\u003eProtects and strengthens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003ePerfect for\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGrey, silver, white and salt-and-pepper hair\u003c\/li\u003e\n\u003cli\u003eAnyone toning down brassy or yellow tones\u003c\/li\u003e\n\u003cli\u003eKeeping a fresh grey blend bright between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFollow with \u003ca href=\"\/products\/oribe-silverati-conditioner\"\u003eSilverati Conditioner\u003c\/a\u003e, treat weekly with the \u003ca href=\"\/products\/oribe-silverati-masque\"\u003eSilverati Masque\u003c\/a\u003e, or browse all \u003ca href=\"\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"250ml","offer_id":49165022593311,"sku":"400060","price":83.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/products\/silverati-shampoo-oribe.jpg?v=1626066311"},{"product_id":"oribe-silverati-conditioner","title":"Oribe Silverati Conditioner","description":"\u003ch2\u003eOribe Silverati Conditioner for Grey, Silver and White Hair\u003c\/h2\u003e\n\u003cp\u003eFind the silver lining in going grey. Oribe's brightening, intensely hydrating conditioner banishes dullness and yellow tones while restoring youthfulness, elasticity and shine.\u003c\/p\u003e\n\u003ch5\u003eBenefits\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply conditions dry, ageing hair\u003c\/li\u003e\n\u003cli\u003eBrightens grey and silver strands while eliminating yellow tones\u003c\/li\u003e\n\u003cli\u003eRestores elasticity and flexibility to brittle strands\u003c\/li\u003e\n\u003cli\u003eSmooths hair for easy detangling\u003c\/li\u003e\n\u003cli\u003eAdds vibrancy and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003ePerfect for\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eGrey, silver, white and salt-and-pepper hair\u003c\/li\u003e\n\u003cli\u003eDry, brittle or coarse grey strands\u003c\/li\u003e\n\u003cli\u003eThe conditioning step of the Silverati routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCleanse first with \u003ca href=\"\/products\/oribe-silverati-shampoo\"\u003eSilverati Shampoo\u003c\/a\u003e, treat weekly with the \u003ca href=\"\/products\/oribe-silverati-masque\"\u003eSilverati Masque\u003c\/a\u003e, or browse all \u003ca href=\"\/collections\/conditioner\"\u003econditioner\u003c\/a\u003e.\u003c\/p\u003e","brand":"Oribe","offers":[{"title":"200ml","offer_id":49165005160735,"sku":"400031","price":87.0,"currency_code":"NZD","in_stock":true},{"title":"15ml Sable Sample","offer_id":49552292577567,"sku":"Sable Sample","price":4.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/products\/oribe-silverati-conditioner.jpg?v=1626066573"},{"product_id":"platinum-blonde-toning-shampoo","title":"Fabuloso Platinum Blonde Shampoo","description":"\u003ch2\u003ePurple toning shampoo for brass-free blonde\u003c\/h2\u003e\n\u003cp\u003eA strong purple shampoo that gently cleanses while neutralising the brassy, yellow tones that creep into colour-treated blonde and lightened hair. Sulphate-free cleansers wash without stripping colour, so blonde stays evenly toned, clean and bright, and nourishing ingredients soften and strengthen for easier styling.\u003c\/p\u003e\n\u003cp\u003ePair it with the \u003ca href=\"\/products\/fabuloso-by-evo-300ml-platinum-blonde\"\u003ePlatinum Blonde Treatment\u003c\/a\u003e and \u003ca href=\"\/products\/evo-platinum-blonde-toning-mist\"\u003eToning Mist\u003c\/a\u003e. 250ml.\u003c\/p\u003e","brand":"Fabuloso by Evo","offers":[{"title":"250ml","offer_id":32196206854225,"sku":"24098","price":50.0,"currency_code":"NZD","in_stock":false},{"title":"30ml","offer_id":32196206886993,"sku":"24097","price":16.0,"currency_code":"NZD","in_stock":true},{"title":"1 Litre","offer_id":44518563217695,"sku":"24099","price":159.0,"currency_code":"NZD","in_stock":true},{"title":"15ml Sable Sample","offer_id":48581239800095,"sku":"Sample Sable","price":4.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/files\/Evo_Fabuloso_Platinum_Blonde_Toning_Shampoo_1_1.jpg?v=1698111646"},{"product_id":"olaplex-purple-shampoo","title":"Olaplex No. 4P Purple Shampoo","description":"\u003ch2\u003eOlaplex Purple Shampoo, No.4P Blonde Toning \u0026amp; Repair\u003c\/h2\u003e\n\u003cp\u003eTwo worlds collide with Olaplex Purple Shampoo: no need to choose between toning and repair. Olaplex No.4P Blonde Enhancer Toning Shampoo protects your hair from damage while maintaining the cool-toned blonde you love.\u003c\/p\u003e\n\u003cp\u003eIt contains the same patented active ingredient you expect from Olaplex, seeking out broken bonds from chemical, thermal or mechanical damage and repairing them, now with the addition of a purple toner to keep warm, brassy tones away.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHighly concentrated purple shampoo\u003c\/li\u003e\n\u003cli\u003eTones and repairs in one step\u003c\/li\u003e\n\u003cli\u003eKeeps hair hydrated from roots to ends\u003c\/li\u003e\n\u003cli\u003eSulphate-free formula\u003c\/li\u003e\n\u003cli\u003eNeutralises brassiness and boosts brightness after one use\u003c\/li\u003e\n\u003cli\u003eFor all blonde, lightened and grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInfused with patented OLAPLEX Bond Building Technology, this customisable toning shampoo strengthens, softens and neutralises unwanted yellow tones for brighter, more manageable hair. Use after the \u003ca title=\"Olaplex No3 treatment\" href=\"https:\/\/sable.co.nz\/products\/olaplex-no-3-treatment\"\u003eNo.3 weekly treatment\u003c\/a\u003e and follow with the \u003ca title=\"Olaplex No 5 Conditioner\" href=\"https:\/\/sable.co.nz\/products\/olaplex-no-5-conditioner\"\u003eNo.5 Bond Maintenance Conditioner\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch5\u003eHow To Use\u003c\/h5\u003e\n\u003cp\u003eApply to wet hair, lather fully and let it process. Use 2 to 3 times per week, or as often as needed to neutralise unwanted brassiness.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"Olaplex Purple Shampoo\" src=\"https:\/\/www.youtube.com\/embed\/ghh3lHDsD0Q\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"250ml","offer_id":51022596571423,"sku":"62162","price":68.0,"currency_code":"NZD","in_stock":true},{"title":"Litre","offer_id":51022596604191,"sku":"62168","price":195.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/products\/Olaplex-purple-shampoo.jpg?v=1648863100"},{"product_id":"olaplex-purple-conditioner","title":"Olaplex No. 5P Purple Conditioner","description":"\u003ch2\u003eOlaplex No.5P Blonde Enhancer Toning Conditioner\u003c\/h2\u003e\n\u003cp\u003eOlaplex has done it again. Nº.5P Blonde Toning Conditioner will be a must-have for anyone who is blonde or grey.\u003c\/p\u003e\n\u003cp\u003eExperience the ultimate transformation with Olaplex No.5P Purple Conditioner. This nourishing conditioner provides all-over toning, brightness, and hydration from root to tip, leaving your delicate blondes and greys soft and smooth without any heavy residue. With patented OLAPLEX Bond Building Technology™, it fortifies hair bonds for a healthier, stronger look. Clinically proven to reduce brassiness and enhance hair strength after just one use, No.5P is your secret to vibrant, revitalised locks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLocks in root-to-tip brightness and tone\u003c\/li\u003e\n\u003cli\u003eWeightlessly softens and detangles\u003c\/li\u003e\n\u003cli\u003eStrengthens for healthy-looking blondes and greys\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eBenefits\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Hair:\u003c\/strong\u003e Transform frizzy, unruly locks into silky-smooth strands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBond Repair:\u003c\/strong\u003e Repair and strengthen hair bonds, restoring your hair's natural vitality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlonde \u0026amp; Grey Hair:\u003c\/strong\u003e Specially formulated for blondes and grey-haired beauties, this conditioner eliminates brassiness and yellow tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eToning Brilliance:\u003c\/strong\u003e Achieve stunning, cool-toned results with every use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Shine:\u003c\/strong\u003e Say hello to hair that glistens with radiant shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration:\u003c\/strong\u003e Deeply moisturises for soft, manageable locks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUV Protection:\u003c\/strong\u003e Safeguard your hair against environmental stressors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003ePerfect for\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eBlondes seeking vibrant, toned locks.\u003c\/li\u003e\n\u003cli\u003eThose with grey hair looking to maintain a stunning silver hue.\u003c\/li\u003e\n\u003cli\u003eAnyone desiring smooth, healthy hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHow does it work?\u003c\/h5\u003e\n\u003cp\u003eOlaplex No.5P Purple Conditioner features innovative bond-repair technology. It works by reconnecting and fortifying hair bonds, resulting in smoother, more resilient strands. The purple pigments in the conditioner neutralise unwanted yellow and brassy tones, leaving your hair with a cool, lustrous finish.\u003c\/p\u003e\n\u003cp\u003eFor maximum toning, pair it with \u003ca href=\"\/products\/olaplex-purple-shampoo\"\u003eOlaplex No.4P Purple Shampoo\u003c\/a\u003e. Explore the full \u003ca href=\"\/collections\/olaplex\"\u003eOlaplex collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e250ml\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"OLAPLEX N°·5P BLONDE ENHANCER™ TONING CONDITIONER AVAILABLE NOW!\" src=\"https:\/\/www.youtube.com\/embed\/d0jMrisCi3M\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Olaplex","offers":[{"title":"250ml","offer_id":46944674513183,"sku":"62171","price":68.0,"currency_code":"NZD","in_stock":true},{"title":"Litre","offer_id":51022598078751,"sku":"62177","price":195.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0443\/4373\/files\/Olaplex_Purple_Conditioner_250ml_1.png?v=1696549529"}],"url":"https:\/\/sable.co.nz\/collections\/purple-shampoo.oembed","provider":"Sable Boutique","version":"1.0","type":"link"}