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L'Oreal Infinium Relaunch

1 min read

L'Oreal has relaunched their Infinium hairspray in a sexy new black and gold bottle. With its renovated formula, Infinium is an extremely fine, extremely dry professional hairspray with no visible residue and no stiffness, fixing hair with hold ranging from soft to extra strong. 

Infinium would be Sables most popular hairspray. Its not too heavy or sticky and is great for prepping your hair when you are back combing or setting. 

Also L'Oreals Infinium has great humidity control and shine making it great all year round.

I keep seeing photos of Infinium popping up on backstage prepping of big fashion shows. L’Oréal Professionnel has  always had a huge backstage presence of catwalks around the globe. And they are official partner of Paris Fashion Week. I've seen them backstage at shows including Chloé, Kenzo and Carven.

And locally you'll find L'Oreal Infinium being used at multiple shows on the New Zealand Fashion Week calendar, including Trelise Cooper.